Managing High Growth Brand-Starbucks

Submitted To Mahbub Hossain Course: brand and product management American International University – Bangladesh (AIUB) Submitted By Khan Samara Salsabeel #07-09162-2 . | | Mr. Mahbub Hossain Course Instructor Brand and Product Management, sec-A Subject: STARBUCKS CORPORATION: Managing high growth brand. Dear Sir, We are grateful to you for giving us the chance to work on this case study.We would also like to express gratitude to you for your gracious cooperation and valuable guidance for preparing the report. Sincerely, Khan Samara Salsabeel (07-09162-2) Sadia Rezwana (07-09013-2) Kazi Masum (08-09933-1) Mohammad Abdul Kader (08-11783-2) In 1971, Seattle entrepreneurs Jerry Baldwin, Gordon Bowker and Zev Siegl first opened Starbucks in Pike Place Market. At that time, Country’s major coffee brands were engaged in price war, therefore they were forced to use cheaper beans in their blends to reduce costs.As a result there was a decline in coffee consumption. To harness t he potential of the gourmet coffee trend in the Seattle area, the founders of Starbucks experimented with the new concept of a store dedicated to selling only the finest coffee beans and coffee brewing machines. This emphasis on quality whole-bean coffee retail was fairly unique. Starbucks placed quality as its top priority. The Starbucks management dedicated a great deal of their time and financial resources to establishing strong relationships with coffee growers from around the world.In 1982, Howard Schultz, current CEO of Starbucks recognized that the conservative business plans of early Starbucks management hindered the company from reaching other potential coffee lovers. Hence he transformed Starbucks from a coffee retailer into a cafe business. He had a vision of expanding the scope and reach of the Starbucks brand. In addition to selling only ‘best of class’ coffee, Starbucks worked to fill its stores with only the highest quality of everything, from coffee maki ng equipment to the fixtures and furnishings to the music and artwork.Each Starbucks store is carefully designed to enhance the quality of everything the customer see, touch, hear, smell or taste. The stores are designed in such a manner that it gives a warm, inviting environment essential for giving Starbucks a pleasurable coffee centered experience. The keys for success for Starbucks in building the brand are: 1. Starbucks was the first to introduce Coffee house with premium coffee to American market. 2. Consistent premium coffee. 3. It placed quality as its top priority. 4. Starbucks established strong relationships with coffee growers from around the world. . Formation of dynamic management team with highly innovative and creative employees. 6. Profitable partnerships and joint ventures with some of the nation’s strongest corporations such as Host Marriott, United Airlines, Pepsi Co, Dryers and others. Brand values of Starbucks: 1. Top priority is the quality of its produ cts 2. Premium coffee experience 3. value simplicity over technology 4. Investing in innovation 5. Employees as partners and viewed as the most important assets of the corporation. The sources of equity of Starbucks are Brand awareness and brand image.Brand awareness and image are collectively known as brand knowledge. Brand awareness has been established through word-of mouth, partnership and selective and fruitful location of Starbucks outlets. Brand image is established through: 1. premium coffee beans 2. brewing techniques 3. store designs, artwork and music 4. Consistently good customer service 5. Classy, romantic atmosphere with consistent store design that meets five senses. Pivotal to Starbucks high growth strategy was the carefully planned expansion of its specialty coffee stores to new markets throughout North America and eventually worldwide.Hence geographical market expansion, joint ventures and partnerships are some of the strategies the corporation followed to grow the brand. However these strategies had both merits and demerits for Starbucks which have been discussed later in the report. There are several things which are needed for a corporation to become a world class global brand which are also discussed in the report. For Starbucks to become a world class global brand, it must overcome some major hurdles. In addition to hurdles, Starbucks has many challenges which they need to meet in terms of American market. All these are discussed in detail in the report. SI |DESCRIPTION |PAGE | |01 |Objective Of The Report |07 | |02 |Methodology of The Report |08 | |03 |Limitation Of The Report |09 | |04 |Starbucks Corporation At A Glance |11 | |05 |Success Keys For Starbucks In Building Brand |12-13 | |06 |Starbucks’ Brand Values |14 | |07 |Sources Of Equity For Starbucks |15 | |08 |Evaluation Of Starbucks’ Growth Strategy |16-18 | |09 |Starbucks’ Challenges In Becoming A World Class Brand. 19 | |10 |Recommendation |20 | |11 |Conclusion |21 | |12 |Reference/Bibliography |22 | 1. It reflects a brief description of the corporation. 2. To know the following: †¢ Success keys for Starbucks †¢ Starbucks’ brand values †¢ Starbucks’ sources of equity †¢ Starbucks’ growth strategies †¢ Starbucks’ hurdles and challenges in becoming a world-class brand. We have collected almost all data from the case study. Moreover, we have collected data from Annual Report published by the corporation. Reference books, study materials and the internet were also of great aid for the preparation of the report.The first and foremost limitation was the time constraints. Gathering information on various aspects of the corporation was quite difficult. This is the reason we could not go to the in depth analysis within the limited time frame. In less than a decade, Starbucks was transformed from a fledgling whole bean coffee retail chain into a globally recognized brand. In 2002, Sta rbucks was comprised of more than 5400 stores located throughout North America, Latin America, the Pacific Rim, Europe and the Middle East. Growth of the corporation’s coffee retail business continued at a steady pace of one store opening a day on average, and annual revenue for 2001 topped $2. 7 billion.Moreover, joint ventures with some of the nation’s strongest corporations including Pepsi, Kraft, Dryer’s and Capitol Records, allowed Starbucks to launch a lucrative consumer product division to complement its cafe business. Licensing partnerships with other companies such as United Airlines, ITT Sheraton and Host Marriott further added to the growth of the Starbucks brand. Indeed, Starbucks rose to become one of the most impressive high growth brands in the 1990s. Despite this remarkable growth, some questioned whether Starbucks began to lose focus as the company strove to constantly reinvent itself. Critics wondered if perhaps the brand grew too quickly rapid ly to remain focused on its core values and business objectives.In less than a decade Starbucks was transformed from a fledgling whole bean coffee retail chain into a globally recognized brand. By 2002 Starbucks was comprised of more that 5400 stores located throughout North America, Latin America the Pacific Rim, Europe and the Middle East. There were some success keys which accelerated the growth of the company, some of which are given below: 1. The company had a strong and dynamic management team. The creative and highly innovative team monitored the problems of the customer and the employees. They also found out effective solutions to the problems the company encountered at different stages of its operation.In other words, the key to the company’s success and widespread appeal among loyal customers had always been the employees, whose knowledge and dedication attracted customers to continue returning to the store. 2. joint ventures with some of the nation’s stronge st corporations including Pepsi, Kraft, Dryer’s and Capitol Records, allowed Starbucks to launch a lucrative consumer product division to complement its cafe business . 3. Licensing partnerships with some other companies such as united airlines ITT Sheraton and host Marriott further added to the growth of the brand. 4. Use of improved and new technology was another key to the success of the brand. This made it easier for the company to maintain the quality of the products.Innovations such as the FlavorLock bags prevented harmful air and moisture from seeping into the coffee thereby preserving the quality and saving the company from much more significant costs. 5. Starbucks was the first to introduce Coffee house with premium coffee to American market. 6. It placed quality as its top priority. To distinguish their coffee from the bland and tasteless store brands, Starbucks only purchased Arabica beans from a carefully selected network of suppliers across the globe, from places like Sumatra, Kenya, Ethiopia and Costa Rica. Arabica beans were selected because the bean’s chemistry is such that it can withstand high roasting temperatures, resulting in richer flavor. 7. Starbucks established strong relationships with coffee growers from around the world.Starbucks sought vendors who sold products that would protect and even enhance the arabica’s flavor. This required the formation of partnerships across the globe with coffee brewing equipment suppliers who provided products that captured the essence of the coffee brewing tradition. The brand values of the company are given below: 1. The company placed quality at its top priority they emphasized on quality and never compromised with it. The Starbucks founders realized that if they wanted to enhance Seattle’s appreciation for fine coffee, they had to provide the best ingredients and brewing equipment to ensure that customers had the most enjoyable coffee experiences possible. 2.Employees are viewed as the most important assets and partners of the corporation. They were adequately educated and trained to provide the best customer service. The knowledge and dedication of the employees attracted customers to continue returning to the stores. The employees played a vital role. This is because word-of-mouth publicity can only be achieved if the company continues to recruit and retain talented individuals who can lead the company to new markets and communicate Starbucks’ strong values to the communities who knew little about the brand. 3. Another brand value for Starbucks was investing in innovation. It made easier for the company to maintain the quality of the products.Innovations such as the Flavor Lock bags prevented harmful air and moisture from seeping into the coffee thereby preserving the quality and saving the company from much more significant costs. The source of equity for Starbucks is Brand knowledge. Brand knowledge is the key to create brand equity becau se it creates differential effect that drives brand equity. Brand knowledge has two components: †¢ Brand awareness †¢ Brand image – Brand image is the impression in the consumers’ mind of a brand’s total personality. Brand awareness is again consists of: †¢ Brand recognition – relates to consumers ability to confirm prior exposure to the brand when given the brand as a cue. †¢ Brand recall – Relates to consumers’ ability to retrieve the brand from memory when given the product category.Brand awareness for the company has been established through word-of mouth, new channels partnerships and selective and fruitful location for Starbucks outlets. Brand image is established through: †¢ premium coffee beans †¢ brewing techniques †¢ store designs, artwork and music †¢ Consistently good customer service †¢ Classy, romantic atmosphere with consistent store design that meets five senses. Starbuck’s growth strategy mainly comprised of Geographical Market Expansion, Diversification and Partnerships. Pivotal to Starbuck’s high-growth strategy was the carefully planned expansion of its specialty coffee stores to new markets throughout North America and eventually worldwide.The first phase of the Starbucks expansion strategy focused on securing a major foothold in the Pacific Northwest while experimenting in other key markets that were farther away, but had a high potential for rapid growth in cities such as Chicago, Los Angeles, San Francisco, New York and Washington, D. C. Successful expansion throughout Florida, Hawaii and Tokyo showed that fine coffee could be a hit in warmer climates as well as in the cold cities. The Starbucks management team agreed of the company’s massive expansion program by owning the operation by itself instead of pursuing franchising. This was a smart move because franchising runs the risk of a possibility of ruining the brand’s ima ge to some extent. Other disadvantages of franchising are: †¢ Franchisees are self-employed there may be problems in ensuring that they all adhere to the operational methods that are designed to achieve uniformity.Failure by an individual franchisee will reflect badly on the whole franchise operation. †¢ The franchisee may have different objectives from those of the franchisor. In the long run, they may begin to resent the control exercised by the franchisor. This may cause problems in terms of ‘policing the franchisee’ Diversification means developing new products for new markets. Some of the reasons why it is advantageous for companies like Starbucks are: †¢ Diversification promises to be especially profitable †¢ To avoid dependence on a single product †¢ To strengthen existing products by synergy †¢ To compete on all points with a rival firm †¢ To take advantage of byproducts.Although diversification strategy is risky, the company r uns the risk of neglecting the existing products and introduces new products to new markets which are a desperate move. Starbucks diversified with new products namely †¢ Frappuccino, a popular bottled cold coffee beverage using extracts from Starbucks famous Arabica beans. Frappuccino put the Starbucks brand into supermarkets for the first time. †¢ In November 1999, Starbucks launched Barista Aroma thermal coffeemaker which was positioned as a ‘durable, convenient and consistent way to brew coffee. †¢ Two new lines of proprietary products were launched in 1999: chocolates and hot cider. †¢ Starbucks also introduced a line of coffee blends, called Milder Dimensions that aimed at capturing demand for lighter roasted coffees. Starbucks purchased Tazo Tea, an Oregon tea retailer, indicated a potential new trend for Starbucks to acquire companies as a means extending product lines. With Tazo Tea, Starbucks hoped to attract new customers who were looking alternat ives to coffee. With Starbuck’s geographical market expansion proceeding at a phenomenal rate and with much success, many companies across the country began to approach Starbucks with partnership proposals. But selecting the wrong partner company or the wrong product to introduce with a partner could have devastating consequences for the brand. As a result, Starbucks entered into partnerships with companies who maintained the same commitments to quality such as Kraft, Dryer’s, Pepsi, Host Marriott, and United Airlines.These partnership arrangements provided the company with a number of benefits given below: †¢ Increased brand awareness †¢ Broader range of potential customers †¢ Exposing to new customers helped the company to cultivate stronger brand image †¢ Partnership is a way so that consumers regard Starbucks as a world class brand. †¢ Partnership resulted in innovative product development. †¢ The Dryer’s joint venture with Star bucks led to the creation of six popular Starbucks coffee ice cream flavors that are marketed under the Starbucks name but produced and distributed by Dryer’s. Sales of these ice creams surpassed others such as Haagen-Dazs and increased to 54% in the year becoming the market leader. By partnering with Kraft, the second largest packaged-foods company in North America, Starbucks was able to benefit from Kraft’s extensive distribution network. The Kraft partnership also left the door open for Starbucks to explore the possibility of marketing food products with the help of Kraft’s distribution and marketing expertise. Despite of the above benefits the partnerships were providing to Starbucks, they also had problems: †¢ There was a risk that the partner companies will not maintain the same quality, customer service and commitments because Starbucks was allowing an outside source to brew its coffee. †¢ Staffs and bartenders may not be well trained and may no t provide adequate information to customers regarding Starbucks. In case, bad tasting coffee was being served to thousands of customers, then the brand would develop a negative connotation. For the above problems, Starbucks were able to solve these problems so that Starbucks’ brand image would be harmed in the partnerships. The partnering companies were quick to remedy coffee quality problems by working with Starbucks to install more effective filtering devices in aircraft brewing equipment, and to better educate staffs of the partnering companies on how to protect on how to protect the quality of the coffee. Therefore, since Starbucks could overcome the problems, partnerships have proved to be beneficial.To make Starbucks a world-class global brand the followings are needed: †¢ Production and distribution (saving costs and coffee quality). †¢ Marketing costs ( packaging and promotion ) †¢ Power and scope ( credibility, acceptance, social status, high quality, etc ) †¢ Consistency in brand image. †¢ Sustainability of core competences †¢ Uniformity ( controlling and coordination ) The hurdles which Starbucks must overcome are given below: †¢ Consumer needs and wants in different cultures. People in different countries may have different coffee drinking behavior and coffee consumption. †¢ Consumer response of marketing mix (attitudes and opinions). †¢ Legal environment (different labor policies between countries). Administrative procedures. In terms of American market, Starbuck’s biggest challenges are: †¢ Biggest threat : Dunkin’ Donuts †¢ Increasing of direct competitors †¢ Aggressive global marketing strategies †¢ Focus on overseas growth and brand development Despite Starbuck’s remarkable growth, it began to lose focus as the company stove to constantly reinvent itself. The brand was growing too rapidly to remain focused on its core values and business objectives. St arbucks developed non related or other products, such as in November 1999 it launched Barista Aroma Thermal coffeemaker which was positioned as a durable, convenient and consistent way to brew coffee.In case of this coffeemaker the problems were, it was blocking the sightline and the traditional coffee taste was being lost. Hence in this case it can be recommended for semi-automated coffee machines and designing of proper layout for the coffee machines so that the machines do not block the sightlines. It also launched non related products such as custom made CDs and other entertainment products. Although these have the advantages of increased brand awareness, improved brand image and enhanced parent brand, these products have the demerits of losing brand identity, core values and the company may end up with frustrated and confused customers.So it can be recommended to pull out unrelated diversification and focus on being number one in the coffee business. Starbucks’ meteoric rise from a tiny local retailer to an international coffee powerhouse as one of the great success stories in American business in the last decade. The fact that Starbucks’ garnered such media and investor attention in the midst of the Information Age without an ounce of ‘tech’ in its product made this growth all the more remarkable. Incredibly, Starbucks achieved its market leader position largely without aid from advertising campaigns. Instead, the company built the brand by relying on the quality of their products and services to induce free word-of-mouth ‘advertising’ from customer to customer.As Starbucks’ continued to push for new product innovations and business opportunities as a way to differentiate itself from its competitors, the company ran the risk of straying too far from its original focus of spreading its passion for fine coffee. The ballooning size of the corporation suggested that the quality of Starbucks’ products and services, and the strength of the company’s relationships with its most valued people, would need to be closely monitored. A larger, global Starbucks’ had to find the right balance in pursuing product- driven, people- driven, value- driven and sales- driven objectives. www. starbucks. com www. hoovers. com www. businessweek. com Strategic Brand Management, Keller, 2006 Best Practice Cases in Branding written by K. L. Keller ———————– STARBUCKS |BRAND & PRODUCT MANAGEMENT | Acknowledgement Executive Summary Table of Contents Objective of the Report Methodology of the Report Limitation of the report Starbucks at a glance STARBUCKSSuccess keys for Starbucks’ in brand building Brand values of Starbucks’ SRAR Sources of Equity Growth Strategies Starbucks- A Global Brand Recommendation Conclusion STARBUCKS | |STARBUCKS | [pic] References STARBUCKSssS STARBUCKS STARBUCKS STARBUCKS STARBUCKS STARBUCKS STARBU CKS STARBUCKS STARBUCKS STARBUCKS STARBUCKS STARBUCKS STARBUCKS STARBUCKS ———————– Brand & Product Management

Frank Mccourt: Angela’s Ashes

In this hard world where winning is more important than participating you would sometimes almost forget to be generous from time to time. But when I read Angela’s Ashes by Frank McCourt I got a completely different view on generosity and the importance of it. This memoir is about the miserable Irish Catholic childhood of the writer. And I think that after this essay you will see that acts of generosity can make the lives of the poor better and that those people afterwards can also help other poor people. Firstly, it were rough times for the McCourt family.Dad -Malachy- was drinking the dole, the family lived in a bad house and children kept dying. The only way the McCourt’s could keep their heads above water was getting help from others. One thing that helped them in their struggle for survival was the St. Vincent the Paul Society. On page 79 they get help for the first time. I quote â€Å"The man in the middle says he’s giving Mam a docket to get a week’ s groceries at McGrath’s shop on Parnell Street. There will be tea, sugar, flour, milk, butter and a separate docket for a bag of coal from Sutton’s coal yard on the Dock road. In my opinion this is generous because I think that generosity means to help someone without gaining profit from it yourself and the St. Vincent de Paul Society doesn’t get anything back for this. That this gift of the St. Vincent de Paul Society is very helpful for the McCourt’s is confirmed by this â€Å"Mam wipes her face at the back of her sleeve and takes the docket. She tells the men, God bless you for your kindness†(page 79). Even though they get some support from the St. Vincent de Paul Society the McCourt family didn’t have enough to be very happy or to not have hunger.Therefore it is very good that others also helped the family sometimes. Another gift that I found generous was that some shopkeepers also gave food to the family for free. â€Å"A few shopkeep ers give bread, potatoes, tins of beans†¦ † (page 90). This, in my opinion, is very generous because those shops are there to make profit and handing out food isn’t profitable for them at all. It’s however very helpful for the McCourt’s. Further on in the book you can also read that Angela could also get credit at Kathleen O’Connell’s shop. Mam says she can now pay off the few pounds that she owes at Kathleen O’Connell’s shop†¦ † (page 133). Of course you could say this isn’t real generosity because Mam has to pay the money back, but I think it is quite generous to give credit to a family that doesn’t have a steady income. Secondly, when Frank is a little older –at the age when he can start working- you can discover a different kind of generosity. The kind of generosity that is more like giving a fishing rod instead of a fish.The first time when you will encounter this type of generosity is w hen Aunt Aggie buys the new clothes for Frank for his job as a telegram boy. â€Å"She takes me to Roche’s Stores and buys me a shirt, a gansey, a pair of short pants, two pairs of stockings and a pair of summer shoes on sale. She gives me two shillings to have tea and a bun for my birthday. She gets on the bus to go back up O’Connell Street too fat and lazy to walk. Fat and lazy, no son of her own, and still she buys me the clothes for my new job† (page 392).I think this is generosity because he now has a suit in which he of course will make a better impression at his new job and he can start making money of his own. In my interpretation Frank appreciated this gift very much because he even cries from happiness â€Å"I turn towards Arthur’s Quay with the package of new clothes under my arm and I have to stand at the edge of the River Shannon so that the whole world won’t see the tears of a man the day he’s fourteen† (page 392). Then after a while he gets fired because he has to deliver a telegram to Mr.Harrington, but he gets falsely accused for stealing ham and sherry. Because of a generous deed of the parish priest he gets his job back. â€Å"She gets a letter from the parish priest. Take the boy back, says the parish priest. Oh, yes father, indeed, says the post office† (page 416). Then when he delivers a telegram to Mrs. Brigid Finucane she asked Frank if he can write letters to her costumers to give her back the money she had leant them. This job yielded him some extra money, so his trip to America came closer and closer. She says, I’ll give you threepence for every letter you write and another threepence if it brings a payment† (page 418). I think it’s very generous from Mrs. Finucane to give this job because it brings Frank closer to his target, going to America. Because of all these acts of generosity towards the McCourt’s and especially Frank McCourt they aren’t the poorest of the poorest. Because they aren’t you can discover some acts of generosity from Frank himself. One generous gesture by him was that he gave his raisin away. I wanted the raisin for myself but I saw Paddy Clohessy standing in the corner with no shoes and the room was freezing and he was shivering like a dog that had been kicked and I always felt sad over kicked dogs so I walked over and gave Paddy the raisin† (page 148). I think it’s very generous to give your food away to someone that has it even worse than you even if you don’t have much yourself. The quote says that Paddy has no shoes. Without acts of generosity towards Frank he probably wouldn’t have them either, so he would have probably eaten the raisin himself.Something else happens much later in the book and that is that Frank throws Mrs. Finucanes’ ledger in the Shannon. This means that a lot of people don’t have to pay her back. †Aunt Aggie’s name i s in the ledger. She owes nine pounds. It might have the money she spent on my clothes a long time ago but now she’ll never have to pay it because I heave the ledger into the river† In my opinion this is a very clear act of generosity because he helps a lot of poor people with this. This is maybe a bit like Robin Hood even.Finally, now we have had a look at how acts of generosity changes the course of events and of lives I think we can conclude that generosity can really change the life of some people. Wouldn’t the McCourt family have died from starvation without generosity? Would Frank McCourt have ever gone to America without generosity? Would Frank have ever been generous to others without generosity from others? I would answer no on all these questions. I also think that generosity leads to more generosity. I hope you will understand this when you look at the last paragraph, because Frank is generous because others have been generous to him.

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PPD3 Portfolio part 2 - Essay Example Externally, the company attends job fairs, creates advertising literature in multi-media formats, and also sends recruiters to colleges and universities across the country and abroad to identify the most appropriate talent for its many diverse consulting and specialized service divisions. Much like other organisations, ARUP has considerable hiring criteria that must be met in order to be considered a valid employee candidate. These include having technical education skills, management experience and education, strong dedication to communication and customer service skills along with technological education and know-how on a variety of software platforms. It seems the goal of ARUP is to test individuals in their second interview, depending on their potential role within the organisation, using software testing objectives and scenario planning to identify how the individual would respond to various management situations and/or crises. Some of these criteria were identified during the r ather long interview process. One specific labour-related criteria that was identified as being necessary for landing a career with ARUP is the ability to function within a decentralised organisation. ARUP attempts to involve all of its employees in decision-making rather than having knowledge and decision trickle from the top tiers of senior management. Each employee is given a great deal of autonomy in their job role functions and provided the necessary training to become more interactive in the daily operations of the business as innovators and decision-makers. Thus, the main focus of ARUP seemed to be making sure that the candidate had the ability to function well within this type of hierarchy and remain dedicated to securing long-term customer service focus and team methodology. â€Å"Leaders aspiring to be effective in multicultural environments must develop an awareness of the different dimensions of culture that are and will be most central to their different constituencies of customers or followers† (Shriberg & Kumari, 2008, p.20). ARUP operates in a global, multi-cultural environment consisting of employees from different cultural backgrounds and ethnic backgrounds, therefore diversity remains a top focus for the organisation and its leadership. Further research identified that this is becoming a paramount skill to maintain in the global marketplace related to knowledge of different cultures and how they tend to interact with one another in a diverse business environment. In fact, research identified what is referred to as Hofstede’s Cultural Dimensions Framework which shows the different cultural preferences and attitudes associated with certain employees. For example, individualistic cultures have more of a drive for empowerment and autonomy in job roles and demand rewards for their accomplishments at the individual level. Collectivists, under this model, which is common in Asian and Middle Eastern countries, have more affiliation for group work and tend to consider themselves part of a larger family and thus demand rewards and acknowledgement based on group involvement and participation (Blodgett, Bakir & Rose, 2008). It is important at ARUP to maintain these skills and would likely be an important job-related skill to have that is backed with cultural education and experience working within diverse work groups in many different

Jesse James Essay Example | Topics and Well Written Essays - 1000 words

Jesse James - Essay Example Rev. Robert, his father, was a Baptist minister who helped to find William Jewell College in Liberty, Mo. He was the most famous group member of the James Younger Gang. However, after his death, Jesse became a legendary figure of the Wild West. Unfortunately, he got killed from his own gang member, namely Robert Ford. Every century conveys its villains and heroes. Sometimes, a character sways forward with a mixture of two that can be due to the worlds that doesn't know whether to hate or love that person or he or she becomes a landmark in the complex study of mankind. Such milestone is Jesse James. He was born in Kearney, Missouri on September 5, 1847. Jesse James was a member of the famous group namely, James Younger Gang. Most of the people say that it was the brutal treatment from the Union Soldiers that changed the life of Jesse James and led him towards the crime during the Civil War. The war devastated the Missouri and shaped the life of Jesse. Undoubtedly, during the war, he learned how to kill while riding with his gang member William Quantrill and Bloody Bill Anderson. After the war, Jesse was injured whilst yielding. Within a year, Frank, another group member, and Jesse are suppose to have succeeded the first daylight bank theft in peace point in time. They ran away with $60,000 from the Liberty, Mo. bank not far from their dwelling. For the subsequently 15 years, the James boys wandered all through the U.S. robbing trains and banks of their gold, constructing a fable that was to exist more than a century after Jesse's passing away. However, during this time, Jesse got married to his own cousin namely, Zerelda after her mother and was called Zee in short. They both together had two children, J esse Edwards and Mary. A Pinkerton Detective Agency was called in to assist the catch of the famous thieves. On Christmas Eve, Jesse and Zee stimulated their family into a little house, which was located on top of the high hill. Living under the unspecified name of Tom Howard, Jesse rented the house from a city councilman.With his gang exhausted by arrests, deaths, and defections, Jesse realized that he had only two men left whom he could trust and they were his own brothers Bob and Charley Ford. To better defend his own self, Jesse asked the Ford brothers to move in with him and his family. However, Jesse did not know that Bob Ford had been carrying out secret discussions with Thomas T. Crittenden, the Missouri governor, to bring in Jesse James. Crittenden had made the capture of the James brothers his top precedence; in his opening address he affirmed that no political causes could be permitted to keep them from justice. Banned by law from presenting an adequately large reward, he had turned to the railroad and conveyed the corporations to put up a $10,000 reward for each of them. On April 3, 1882, after having his breakfast, the Fords and James arranged for departure for one more robbery, going in and out of the house to set up the horses. It was an oddly hot day; James removed his coat, and then affirmed that he should eliminate his firearms as well, in case he looks suspicious. James observed a dirty picture on the wall and stood on a chair to clean it. Robert Ford took benefit of the chance, and shot James in the back of the head. (City of St. Joseph, 2007). His murder became a nationwide commotion. The Fords made no effort to conceal their task. Certainly, Robert Ford wired the governor to assert his prize. As crowds pushed into the small house in St. Joseph to see the dead thief, the Ford brothers admitted defeat and surrendered to the authorities, but they were disappointed to find they were accused with first degree

The UK Motor Insurance Industry Essay Example | Topics and Well Written Essays - 1000 words

The UK Motor Insurance Industry - Essay Example The last few years have seen the major insurers cut costs and attempt to consolidate their market share with a wave of mergers and take-overs. The current state of the industry is marked by competition. The future will be driven by innovation, and will benefit the UK consumer. The private motor underwriting result deteriorated in 2005, as the market returned a loss of 232 million. The private motor underwriting loss has been increasing since 2001 when it approached the break-even mark with a loss of only 86 and the market has not made a profit since 1994. This has resulted in the consolidation of the industry as smaller insurers find it more difficult to compete. In both private and commercial motor insurers, the top 20 companies are responsible for over 95% of the business (The Association of British Insurers 2007). This trend is likely to continue as smaller companies continue to stand losses and are forced to merge, consolidate, or innovate. The Internet has offered brokers a new low cost outlet to offer competitive rates to consumers. According to Lee Mooney, Admiral motor product group manager says, "The Internet is growing in importance as a medium because of the savings it can offer big insurers"(Lorenz 2002 p.12). The obvious success of direct insurance companies prompted traditional insurance players to set up their own distinct direct insurance brands. It is forecast that by the end of 2007, 20% of the motor insurance will be sold over the Internet (The Association of British Insurers 2007). "The development of websites and of broadband Internet access is likely to lead to more integrated insurance purchasing, as consumers research the Web and then choose a direct supplier either online or through a retail outlet" (The Association of British Insurers 2007). One of the driving forces behind the need to lower costs through direct marketing has been the increased cost of servicing claims. The nature on motor insurance is such that the client is paying a fee now for a service to be rendered in the future (Abdelhamid 2005 p.214). Fluctuations in claims due to inflation and rising repair rates may exceed the premium value. This has forced insurers to become dependent on the value of the return on the invested premiums. When investment value drops, this places the insurer in jeopardy of taking a loss on the claim. This has had the effect of promoting lower cost Internet and call centre based sales activities. As direct marketing companies proliferate they also look to differentiate their products. In 2005, Admiral launched MultiCar. Drivers who have 2 or more cars in their household could get a discount of up to 23% on their motor car insurance (Cheap Car Insurance). Norwich, a division of Aviva since its merger with CGU in 2000, offers the pay as you drive program. They offer a black box telemetry system that bills you for the miles you drive (Could pay-as-you-drive insurance work 2004). Innovations in service and pricing will continue to drive the industry. Norwich Union, the largest automobile insurer in the Great Britain, has set up its own medical clinic to treat victims of car accidents involving its policyholders. They have their own clinics, doctors and therapists that treat people making claims. It quickens recovery, cuts costs, and limits the potential of future litigation. This is one more innovation that is driving the motor insurance industry. Motor insurance has gone through a revolution

Forensic Analysis of Personal Written Texts Research Paper - 1

Forensic Analysis of Personal Written Texts - Research Paper Example etermining patterns or possession of shared features by classifying the analysis under word level (demonstrative determiner, activity verb, frequently used words); clause level (sentence type, run ons and fragment, clause type, copula, preface and coordination); and whole text level (reference and rhetoric). A concluding portion would summarize the results to validate the contention to be revealed under the general analysis. The three separate and distinct texts are written by students from the class Structure of English and the task is to establish the authorship of the three texts through both linguistics and forensic analysis. The three texts are labeled as Text 1 (5), Text 2 (9) and Text 3 (5a). The three texts are writing experiences of students taking English as Second Language course (ESL). Text 1 shared the challenges of experiencing learning in their reading classes where some suggestions for teachers’ instructional methods were provided. Text 2 was more specific in providing examples that revealed the Chinese culture from where the student apparently came from. The student who wrote Text 2 wrote using the past tense with intermittent present tenses; the punctuation marks, specifically the periods were situated in the right location, unlike the author of Text 1. Finally, the author of Text 3 situated the periods the same way as that of the author of Text 1. Further, the use of ‘skimming and scanning’ was repeated both in Text 1 and Text 3, so one surmised that Text 1 and 3 are written by the same author. After due examination and counting of linguistic features of the three texts in word, clause and whole-text level referring to the book Student Grammar of Spoken and Written English and Robert Eagleson’s Forensic Analysis of Personal Written Texts: A Case Study, a tabular representation of results that appeared in the three texts would indicate if my contentions is supported. Activity Verb: Another feature reflecting the different lexical

Positive Relationship with Children Essay Example for Free

Positive Relationship with Children Essay 1.1. Positive relationships with children and young people are important because when children feel comfortable they separate more easily from their parents, and are more likely to participate in activities if they secure emotionally. Also when children have positive relationships they are less likely to show unwanted behaviour as we can recognise and meet their individual needs. Childrens language will also develop more quickly due to being confident to talk to us. Us as practitioners can also plan more accurately as we’ll understand childrens development and we will know their individual interests. It is also important as we will be able to respond to a Childs emotions due to their facial expressions and the way they are acting when we know them and have a bond with them. We also have to remember that we are to build professional relationships. The principles of relationship building and to keep them maintained are communicating effectively, identifying and sorting out conflicts and disagreements, being consistent and fair, showing respect and courtesy, valuing and respecting individuality, keeping promises and honouring commitments, monitoring impact of own behaviour on others, keeping confidentiality as appropriate and recognising and responding appropriately to the power base underpinning relationships. 1.2. Observation 1.3. My own effectiveness in building relationships with children or young people is that when you get to know each child individually i feel more comfortable, because i know they feel comfortable due to them knowing me and respecting them. I involve all the children in my activities no matter what the age gap unless the activitiy is un suiteable for that age group. I ensure in myself that i treat each child in the same way, as no child has higher priority than the other they all get treated fairly. I also feel like i have achieved building relationships with the children when you see them after a weekend or the next day because they smile and are excited to come to nursery again. 2.1. Positive relationships with people involved in the care of children and young people are important. Other people involved other than their family are organisational managers, carers, other visitors, colleagues from other agencies and services, external partners, official visitors, and colleagues. If we do not have positive relationships with these people involved in the childrens lives that attend nursery there is danger that information might be passed un –accurately and that it is withheld because we may not be trusted. It is important that we all work together to build trust with everyone and the benefits the child will get if we do so are children are given consistent care, childrens needs and interests are identified, plans for childrens care and education are more effective, childrens welfare can be properly monitored, and skills and ideas can be shared quickly between adults.

Role of Community Pharmacists in Healthcare

Role of Community Pharmacists in Healthcare INTRODUCTION Community pharmacists may be regarded as the health professionals most accessible to the public1 and whose services are coveted by the public and patients. Round the world, millions of people visit community pharmacies for their daily health care requirements. Pharmacists are placed as the first point of contact in the healthcare system because of their ease of approach2. They dispense medications in accordance with a prescription or without prescription when permitted, as in the case of OTC medicines. In addition to the supply of medicines the professional services of a community pharmacist should also cover patient counselling, drug information to healthcare professionals, patients and public, participation in healthcare programmes.3 The main activities of community pharmacists include: 3, 4, 5 Processing of prescriptions The pharmacist checks for the legality, safety and appropriateness of the prescription order and decides whether the medication should be handed to the patient with appropriate counselling, by a pharmacist. The community pharmacist is in a unique position to be fully aware of the patient’s past and current drug history and, consequently, can provide essential advice to the prescriber. Care of patients or clinical pharmacy The pharmacist seeks to collect and integrate information about the patient’s drug history, clarifies the patient’s understanding of the intended dosage regimen and method of administration, and advises the patient of drug-related precautions. Monitoring of drug utilization The pharmacist can participate in arrangements for monitoring the utilization of drugs, such as practice research projects, and schemes to analyze prescriptions for the monitoring of adverse drug reactions. Extemporaneous preparation and small-scale manufacture of medicines New developments in drugs and delivery systems may well extend the need for individually adapted medicines and thus increase the pharmacist’s need to continue with pharmacy formulation. Pharmacists engage in the small-scale manufacture of medicines, which must accord with good manufacturing and distribution practice guidelines. Traditional and alternative medicines In some countries, as in India, pharmacists supply traditional medicines and dispense homoeopathic prescriptions. Responding to symptoms of minor ailments The pharmacist receives requests from members of the public for advice on a variety of symptoms and, when indicated, refers the inquiries to a medical practitioner. If the symptoms relate to a self-limiting minor ailment, the pharmacist can supply a non-prescription medicine, with advice to consult a medical practitioner if the symptoms persist for more than a few days. Alternatively, the pharmacist may give advice without supplying medicine. Informing health care professionals and the public The pharmacist can compile and maintain information on all medicines, and particularly on newly introduced medicines, provide this information as necessary to other health care professionals and to patients, and use it in promoting the rational use of drugs, by providing advice and explanations to physicians and to members of the public. Health promotion The pharmacist can take part in health promotion campaigns, locally and nationally, on a wide range of health-related topics, and particularly on drug-related topics (e.g., rational use of drugs, alcohol abuse, tobacco use, discouragement of drug use during pregnancy, organic solvent abuse, poison prevention) or topics concerned with other health problems (diarrheal diseases, tuberculosis, diabetes care, leprosy, HIV-infection/AIDS), nutritional counselling and family planning. They may also take part in the education of local community groups in health promotion, and in campaigns on disease prevention, such as the Expanded Programme on Immunization, and malaria and blindness programmes. Domiciliary services In a number of countries, the pharmacist provides an advisory as well as a supply service to residential homes for the elderly, and other long-term patients. In some countries, policies are being developed under which pharmacists will visit certain categories of house-bound patients to provide the counselling service that the patients would have received had they been able to visit the pharmacy. Agricultural and veterinary practice Pharmacists supply animal medicines and medicated animal feeds. Global setting of Community Pharmacy Community pharmacy practice evolved in a period after Second World War. A pharmacist began to perform functions that were new to pharmacy. The popular motto of patient oriented practice and drug use control came into practice.6 Around the world there are community pharmacists who are drug experts providing patient care in their community pharmacies. In many countries community pharmacies are places where individuals may obtain health advice assistance with managing their disease status with medication. In UKpharmacist have role in primary care public health. In community pharmacies the concept of responsible pharmacist is adopted from 2005. In Canada community pharmacies offer professional services like home delivery of prescription, in store blood pressure monitoring device, in store screening/risk assessments, patient library, in store educational seminar/programs, trial prescriptions, patients call back system, in store disease management, home visits, out of store educational seminars/program documented care plans. InBrazilcommunity pharmacies provide pharmaceutical services like drug dispensing, blood pressure measurement, capillary glucose test, cholesterol/triglyceride test, nebulization, administration o injectables compounding. In Germany community pharmacists contributes to health promotion promote rational prescribing and appropriate use of medicine along with this they provide drug information, pharmaceutical care preventive care services. In Finlandmedication counseling by community pharmacists was made mandated by law in 1983. In Australia, disease state management in asthma diabetes is being considered for reimbursement in Portugal, programs exists for diabetes, asthma hypertension. In Sweden all pharmacies have an information technology-based drug related problem documentation system a new national drug related problem database.8 Community Pharmacy in India The genesis of community pharmacy practice in India can be traced back to the Colonial period when allopathic drugs were introduced and were made available through drug stores towards the end of the nineteenth century. The pharmacy practice scenario and especially community pharmacy practice during pre-independence era was highly unregulated and there were no restrictions on the practice of pharmacy in India.7 When we look into our country, as compared with the global setting, things are totally different and honestly it is quite disturbing. More or less, with very few exceptions, pharmacies are the drug selling shops and not yet healthcare settings. The true community pharmacy concept is not developed yet. Although community pharmacist is of key importance in providing better healthcare, the situation and condition of the community pharmaceutical service has stood where it was in its commencement.6 Today, community pharmacists play an important role in any country as they take responsibility for patient’s medicine related needs for access to healthcare. However, in India only the supply of medicines remains the core activity of the community pharmacist. Most community pharmacists in the country still hardly offer patient-oriented service. The role of the pharmacists in the community, and with it their medicine management, may change in the wake of the rapid growth of domestic medicine output and national healthcare expenditure.7 The profession of pharmacy in India can seize the opportunity and respond to changes in the  health care system, in part, by making pharmaceutical care its mission. Good Pharmacy Practice Guidelines aim to set standards for practice of pharmacy as a profession in India. It is also an affirmative statement conveying that we ourselves control our profession’s standards, not anyone else. These guidelines aim to provide the framework to meet the criteria that has the potential to make pharmacy profession relevant to the society. Hence it is necessary that every individual pharmacist should be aware of the guidelines and uplift their profession. Prevalence of diabetes and the role of community pharmacist in diabetes care According to recent estimates, approximately 285 million people worldwide (6.6%) in the 20–79 year age group will have diabetes in 2010 and by 2030, 438 million people (7.8%) of the adult population, is expected to have diabetes9. Between 2010 and 2030, there will be a 69% increase in numbers of adults with diabetes in developing countries and a 20% increase in developed countries.10 It is estimated that the total number of people with diabetes in 2010 to be around 50.8 million in India, rising to 87.0 million by 2030. According to the World Health Organization (WHO) criteria, the prevalence of known diabetes was 5.6% and 2.7% among urban and rural areas, respectively. India is ranked first among the top10 countries for estimated numbers of adults  with diabetes, 2010 and 2030 11. Several studies have reported the role of pharmacists in diabetes care. Community Pharmacists for diabetes patients intervention study in Japan showed a marked increase in HbA1C levels.12 A Study conducted in Tamil Nadu has turned out to show that community pharmacists are in a unique position to monitor and counsel rural patients with diabetes. This study demonstrates the positive impact that the community pharmacist can have in achieving the primary therapeutic goal in diabetes patients of overall diabetes control. 13 It is evident that community pharmacy in its broad meaning has not yet come into practice and the community pharmacist has a major role to play in diabetes care. An evaluation will reflect how far our pharmacists are aware of their role and will help to improve themselves in their profession. Hence our study aims at assessing the knowledge, attitude and practice of the community pharmacist towards Good Pharmacy Practice and diabetes with an objective of imparting academic and professional updation through professional development initiatives. References Krishna Goudar Bhimaray, Mahadevamma C, Yoganada R, Shaik Shafiya Begum. The key role of community pharmacist in Health care system. An over view. Adepu R, Nagavi BG. General practitioner’s perceptions about the extended roles of the community pharmacist in the state of Karnataka: A study. Indian J Pharm Sci. 2006; 68(1): 36-40. Report of WHO Consultative Group; New Delhi, India. The role of the pharmacist in the health care system; N- December 1988; p 10-12. Stephen Greenwood, Australian Health Consumer number one 2005–2006; Value of the current system of community pharmacy; p 10 – 13 Rai Awani Kumar, Saini Rakesh, A Textbook of Community Pharmacy; Roles and responsibilities of community pharmacist; p 2 – 3 Ishita, Deepak Kaushik Harish Dureja ; Role of community pharmacist in ensuring better healthcare http://www.pharmabiz.com/article/detnews.asp?articleid=22582sectionid=46 Subal Chandra Basak, Dondeti Sathyanarayana; Community Pharmacy Practice in India: Past, Present and Future, Southern Med Review: Volume 2 | Issue 1 | April 2009 p 11 14 International Scenario Community Pharmacy http://www.pharmainfo.net/vijayaratna/blog/community-pharmacy-india-and-some-issues IDF Diabetes Atlas, 4th edition. International Diabetes Federation, 2009. J.E. Shaw , R.A. Sicree, P.Z. Zimmet, Diabetes Atlas; Global estimates of the prevalence of diabetes for 2010 and 2030 A Ramachandran, AK Das, SR Joshi, CS Yajnik, S Shah, KM Prasanna Kumar Current Status of Diabetes in India and Need for Novel Therapeutic Agents; Supplement to japi †¢ june 2010 †¢ vol. 58 Okada H, Nakagawa Y, Onda M, Shoji M, Fukuoka K, Ishii Y, Sakane N; Community Pharmacists for Diabetes Patients Intervention Study in Japan – Compass Project R Venkatesan, AS Manjuladevi , S Sriram; Role of community pharmacist in improving glycemic control, Perspectives in clinical research

Immigrants :: essays research papers

The first glimpse of the Statue of Liberty was an emotional experience remembered for life for the immigrants approaching New York Harbor. Engraved on the base of the Statue of Liberty are the words from Emma Lazarus's poem, "Give me your tired, your poor, your huddled masses yearning to breathe free." The French sculptor, Frederic-Auguste Bartholdi, designed the statue. It was intended as a monument to the freedom found lacking in his own country of France. Bartholdi said, "I will try to glorify the Republic and Liberty over there, in the hope that someday I will find it again here." Bartholdi used his own mother as the model for the statue and devoted 21 years of his life to the making of the monument. Gustave Eiffel, who later designed the Eiffel Tower, designed the frame. The Statue of Liberty was a gift from the French commemorating the American Revolution. President Grover Cleveland made the statue public on October 28, 1886. Previously, the statue had been a fixture in Paris before it was brought to Bedloe's Island, now known as Liberty Island. In 1986 the statue underwent extensive restoration at a cost of $69.8 million dollars. A new gold torch was added replacing the corroded original (the original is on display in the main lobby). The torch was coated with 24-carat gold leaf. The Statue of Liberty is recognized as a symbol of freedom throughout the world. When immigrants from Southern Italy came to New York, they found themselves in "dumbbell" apartments. These apartments were so close together that no sunlight ever reached the lower windows or back yards. During the late 1800s over 40,000 people were crowded into this small 17-block area. Diseases, such as tuberculosis, were a part of daily life. Even with these hardships, the residents of Little Italy built a lively and colorful community with the sights, sounds, and flavors of their homeland. The Italian population of New York City's "Little Italy" has dwindled to fewer than 5,000 residents. Chinatown has expanded and replaced many of the original "Little Italy" neighborhoods. The Feast of San Gennaro (Fiesta di San Gennaro) is the most exciting annual event in the neighborhood, beginning on September 19th and continuing for nine days. During this celebration, Mulberry Street is renamed Via San Gennaro and the shrines and relics of this saint are paraded through the streets. The crowds enjoy Italian foods of all types, as well as other ethnic dishes, and there is much singing and dancing.

A Million Miles from Home - Original Writing Essay -- Papers

A Million Miles from Home - Original Writing The dismal black forest hid the house in its shadows. The house appeared empty; its impression of wealth and elegance had faded. The iron gates were drenched in dead roses, making the house unattractive. The path had been swallowed by the trees until there was no path at all. Everything seemed bleak, and death mourned upon the house. She cried for months, not knowing how to occupy her self. As it grew inside her, she felt she has less reason to stay in this realm. She knew the mutation which was occurring inside her womb, but her mind failed to accept it. She could not appreciate that everything had malformed; her husband left her and the unborn child she had carried was due to be present to the world. A Tuesday morning of 1959, she awoke with discontent. She stood, holding the posts of her bed, finding the weight of her body too much for her legs. Her legs trembled and her hands grasped tighter. The pain became unbearable, as she started to scream. She fell to the floor, pulling the drapes off the bed, smashing glass into a million and one pieces. She crawled to the bathroom, gasping for air. The pain became subtle. She knew that the last nine months of her body’s transformation depended on this moment. Now she had to accept, she was in labour. She walked to the kitchen for towels and hot water. The wooden floor on her feet was unusually cold. There was a peculiar smell as she entered the corridor, which seemed abnormally dark. She got to the kitchen, the door was ajar. She pushed through effortlessly and, curiously, there was a chair backed up against the door. There w... ... The picture was happy, so very happy. â€Å"This is your bloody mother, she ruined your father, and she deserved to be in the situation she is now. You are so like her!† Geraldine could not keep her mouth shut. She grasped the racket tightly in her hand. Geraldine stood up behind Indie. She lifted her arm back and swung through the air. Indie fell to the floor. . . . . . Indie stood up, she tuned to face Geraldine but she had already left. She turned to help her mother. Indie picked the woman off the floor, but she stood up. The woman faced Indie, and held her child in her awaiting arms. Indie had never felt so belonged in her whole life. The baby began to cry, Indie placed the baby in her arms and uncovered the sheets. The blood had cleared from the wall, and everything was perfect, absolutely perfect.

The Nurses Role in Child Maltreatment Prevention :: Child Abuse Prevention

Nurses who regularly see children in their practice are currently treating victims of child abuse, including sexual abuse and neglect, whether they know it or not. The causes of child abuse and neglect are complex and varied, and occur in all types of families and settings. Nurses must always remain alert to the possibility that abuse may be occurring in any family, regardless of their socioeconomic status. Nationally, in 1993, averages of 42.9 children per 1,000 were reported to authorities as victims of alleged abuse or neglect. A 1995 Gallop Poll of 1,000 parents yielded the estimate that 3 million U.S. children were victims of physical abuse by their parents, or about 44 per 1,000 children (The future of children, 1998). Child characteristics may include, the child was prematurely born, the child has disabilities, either mentally or physically, the child exhibits certain behaviors of infancy and childhood, such as persistent crying, the child is chronically ill, and the child has already been victimized. Family characteristics may include, there is other violence in the home, substances, including alcohol, are abused by the parents or caretakers, the parents of caretakers lack necessary maturity, skills or knowledge to care for the child, parental expectations are inconsistent with the child’s developmental abilities, the caretaker is socially isolated, the family is experiencing high levels of stress from events such as loss of a job, increased financial burdens, serious illness, death in the family, separation or divorce, adult members of the family have themselves been abused as children (Ohio State Medical Association, 1992). Definitions of the major forms of maltreatment are as follows: Physical Abuse- An act of commission by a caregiver that results or is likely to result in physical harm, including death of a child. Examples of physical abuse acts include kicking, biting, shaking, stabbing, or punching of a child. Sexual Abuse- An act of commission, including intrusion or penetration, molestation with genital contact, or other forms of sexual acts in which children are used to provide sexual gratification for the perpetrator. This type of abuse also includes acts such as sexual exploitation and child pornography. Neglect- An act of omission by a parent or caretaker that involves refusal or delay in providing health care, failure to provide basic needs such as food, shelter, clothing, affection, and attention, inadequate supervision or abandonment. Emotional Abuse- An act of commission or omission that includes rejecting, isolating, terrorizing, ignoring, or corrupting a child.

Red Bull versus Coca Cola Sport Sponsorship from a Sponsor’s Perspective Essay

Involved in this money is planning the sponsorship deal, carrying it out and last but not least evaluating the whole process and engagement (Hermanns 2003). So according to this the strategic planning process is crucial in order to communicate effectively and achieve the desired outcome. It has become more professional and the amount of money and time spent on this process has increased over the last years. Furthermore, Buhler and Nufer (2010) see mutual understanding, a long-term perspective and trust as important to satisfy the needs of both parties. Hence there are a lot of different perspectives that need to be considered during the strategic planning of a sponsorship deal and different types of strategies can be followed. The comparative case study of Coca-Cola and Red Bull’ sport sponsorship strategy relies on extensive secondary data, from newspaper coverage and official websites from Abstract In 2010, 18. 2 billion US-$ were spent on sponsoring in North America of which 68 per cent are spent on sport sponsoring, by far the leading form of sponsoring (Streng 2010). The area of Sport Sponsorship is immensely important in the sport business. In the major sport leagues sponsorship makes up at least a third of the overall turnover (Ludwig and Schneider 2010). However, the way in which sport sponsorship is dealt with has changed dramatically in recent years. The time where a sponsor just kindly signed a contract to support the local club is gone, especially when it comes to global operating organizations. On the one hand companies are willing to spend more on sport sponsorship. On the other hand they want to gain more in return. In 2010, 63. 7 per cent of the companies have a written strategic and operational planning before starting the sponsorship (Hermanns and Buschner 2010). The question that occurs is therefore how companies strategically plan their sponsorship activities. To respond to this question, this paper analyses the sponsorship strategy of two major sponsors from the beverage industry, Coca Cola and Red Bull. Coca Cola is the best known brand in the world and was one of the first sponsors in sport in the early 20th century. Red Bull is a new company which is highly involved in sport sponsorship. Their approaches however are different. While Coca-Cola is investing huge amounts to sponsors majors events with a global reach, such as the Olympic Games or the FIFA World Cup, Red Bull initially invested in lesser known extreme sports with a very specific target audience. Moreover, contrarily to Coca-Cola, Red Bull does not limit itself to buying sponsorship rights. In most cases, it also took over the control of the sponsee. Red Bull runs competitions in extreme sports, organizes events, and owns its own Formula 1 team and three football clubs (Salzburg, Leipzig and New-york). Red Bull’s strategy, now the fourth biggest sport sponsor in the world, is thus different to other global sponsors. In literature it is argued that implementing and using the gained rights costs the sponsor three times the money that they have spend on both the sponsors and their sponsees. To gain an additional insight, interviews with the sport sponsorship department of both organizations are planned to better apprehend their strategy and see what their plans are/were and what actually was achieves. These interviews will explore their target group(s), reason for this target segment, activities, general understanding of sponsorship, importance of sponsorship within the company etc. Preliminary results show that there are big differences in the sponsorship strategy of Red Bull and Coca Cola. While Coca Cola seems to be a partner of the sponsee, Red Bull is using a more aggressive style of sponsorship. Red Bull tends to take control of the whole situation in order to ensure the success and the direction of the event. The whole Red Bull company has implemented its sponsorship activities. An example is Red Bull TV, the company owned TV channel, which further broadcast the sponsees. Sponsorship is part of the company philosophy and irrigates its whole marketing strategy. The core product and the sponsorship area are closely linked. Though different, these two cases both demonstrate that strategic planning is getting more important in global companies. There are certain patterns which can be found as well as differences which are due to the different approaches and culture of the company. The implications for the future are more professionalism and concentrating on the own culture rather than trying to copy the strategy from another company. Strategies need to be unique and specifically created for the organisation.

How is Hinduism different from the other two major world religions? Essay

Hinduism is different from the other two major world religions (Christianity and Islam) in that there is no single omnipotent paternal deity that governs people’s actions. Hinduism is pantheistic, that is, it states that there is one super being and it is present in all material things and living beings. Hinduism does not have a single founder, a specific theological system, a single system of morality, or religious organization. There are many manifestations of the Creator, the Brahman, which take the form of many gods and goddesses. The Hindu believe that because all reality is a unity, worshipping different gods will in the end connect them to Brahman, because he is one. Out of this principle of unity stems the concept of accountability of one’s actions in this earthly life. The rise in popularity of Hinduism in the last half of the last century is attributed to this very principle, because it can be compared with the Earth’s ecosystem of interdependencies of different biological levels of organisms. The followers of Hinduism are motivated to behave according their religion’s moral code not because of the fear of successive punishment. Rather, they know that everything in this world functions according to the cause-and-effect principle and one’s actions today will lead to the inevitable consequences after the incarnation. The notions of Karma, reincarnation, and Varna work together to create the revolving system of life and death (Robinson). According to Hindu tradition the earthly life of â€Å"ordinary† people (pravritti) is a meaningless (samsara). Earthly life of the pravitti can have four goals: righteousness in their religious life (dharma); material prosperity (artha); and indulgence of the senses: sensual, sexual, and mental enjoyment (kama). These goals of the pravitti are looked down upon by the Hindu tradition. The ultimate goal of the person is to achieve a state of liberation from the burden of earthly needs and desires (moksha). Moksha can be achieved through successive stages of reincarnation. Each stage is closer to the moksha than the previous one. How the person moves about those stages is determined by karma: a sum of the bad and good deeds of the person (Hinduism). Good deeds will result in a rebirth to the higher, more spiritual level, and bad deeds can cause a person’s soul to step down the ladder and may be even go as low to dwell in the body of an animal. The differences in wealth, health, social status are explained to be the natural outcomes of the one’s previous lives (Robinson). The concept of the Varna represents the stages that one has to go through to achieve liberation. Varna is synonymous to the caste, a Hindu only phenomenon . There are four varnas which are differentiated based on their religion and occupations. The highest class in the hierarchy are the Brahmans, the priests and academics, who are practice the highest spirituality and are closest to Brahman. The second caste are Kshatriya that is made up of the rulers and the military. The third caste is Vaishya and it includes farmers, landlords, and merchants. The lowest class is Sudra which consists of the servants to the other three classes and workers. The Sudra caste is inferior to the other three classes because it does not have the religious initiation like the other castes have, which distances them from the Brahman and explains their lowest position. The fifth class outside the four varnas are the â€Å"untouchables†, the ones that are to low in their standings to be classified (India’s Social Customs and Systems). The Hindu system of reincarnation works in the following way: a person realizes that life on earth is a burden of chaotic cycle of life and death. Life on earth is a suffering and is temporary. A person understands that he is confined to a certain caste in this life because of his actions in the previous lives. He or she than realizes that the goal of existence is liberation from this chaotic cycle of suffering. Knowing that the ultimate goal of his soul is to achieve total liberation, he or she will strive to lead a righteous life to achieve it. The achievement of the liberation is possible through moving up in the caste system. After physical death, the karma determines one’s next position in the caste system on the way to moksha. Works Cited Robinson, B. A. Hinduism. The world’s third largest religion. May 16, 2002 Hinduism: An overview. May 16, 2002. India’s Social Customs and Systems. The Caste System. May 16, 2002

Edward Scissorhands Theme Analysis

In Edward Scissorhands the main focus of the film is the character Edward himself. Edward is an invention that would appear to be a monster, but has a very good soul. He was left alone and socially disconnected after his inventor died, leaving him â€Å"unfinished† with scissors for hands. He is dressed in a strange leather outfit and has a messy, untamed black hair. Looking into his eyes you could see the heartache of being trapped in an unwanted body. Edward resides alone in the dark dusty mansion before Peg, an Avon selling representative, barges in and takes him home after seeing how helpless of a person he is. Edward is a very gentle and humble human being with a disconnection to the real world. Being secluded from everything for so long he desired the attention Peg was willing to give. I think Tim Burton’s primary aim was to sketch out this unique character with his fascinating personality. He wanted to show the audience how this person may look like a monster but on the inside he is really someone special. He easily fascinates the neighbors with his shrub trimming and hair cutting skills. Edward ends up falling in love with Peg’s daughter Kim, who was dating the towns bully Jim. Jim always made Edward feel less of a person than he is, and pointed out that he would never be able to hold Kim’s hand without hurting her. Edward gets tricked into a â€Å"robbery† and this misunderstanding turns the town against him. If Edward were just another neighbor, this misunderstanding would have been forgivable. However, since Edward is different and mistaken as harmful he is shunned out of the town after trying to save Kim’s little brother off the street. Edward ends up back in seclusion in the black and white mansion out of the town where they believe he is dead. The town returns back to normal, but Edward continues to touch them by giving the effect of snow falling with the shavings of his ice sculptures. I think Tim Burton’s film, Edward Scissorhands, makes a significant statement on judging others out of the norm. People in today’s society have a hard time accepting others that are different, even people from other cultures. This film demonstrates how society works by the brightly colored, similarly fashioned neighbors and the opposite, Edward, trying to be accepted for who he is. As Peg explained to Edward, â€Å"blending is the secret†, it almost appears as if Edward was more human than those of the suburb.

A Funny Incident Essay

Hostel life is not without its disadvantages. The rich students get sufficient money from their parents and therefore spend lavishly. The poor boarders also urge their parents to increase their monthly allowance and spend their hard earned money on luxuries. The company of the rich also makes them pick up their bad habits. They start smoking. Some of them take to intoxicants and thereby ruin themselves. Another great defect in hostel life is the mismanagement on the part of the warden. The food supplied is simply unworthy of consumption by the students. The result in most cases is that in spite of the congenial atmosphere, they lose in health; they begin to hate the food supplied. In contrast to this is the life at home. The atmosphere at home, the love of parents, the affection bestowed on them by their brothers and sisters, the food they are supplied — all make them grow up into bright young boys and girls. A casual survey of the life of hostelers reveals the fact that most of the students who get into a merit list are those who have lived at home and not in hostels. The fact is that a boarder has limited time at his disposal for studies because of the rigid control; there are games and limited hours of study. The turning off of light at the time when they would like to study is a stumbling block in their way. When we examine the advantages and disadvantages of life in the hostel, we are convinced the home life is the best for the students

To what extent do trade unions and trade union organisations in Europe Essay

To what extent do trade unions and trade union organisations in Europe constitute a European labour movement - Essay Example In this regard a psychological contract is also formed which states that the employees will give their service and attention to the organization and in return they also expect fair remuneration, proper work environment and sufficient privileges. The objectives and goals of the trade unions are centred on the interest of the employees and the proper enforcement of the labour rights. The trade union helps the employees to negotiate with the employer on the grounds of pay scale and working conditions, to address the need for major changes in the workplace along with major redundancies, to communicate the concerns of the employees to the employer, etc. The trade union also facilitate the addressing of employee grievances and ensures that they are properly mitigated without any internal disputes. It also provides all the necessary legal and financial advices to the employees to help them with their personal interests (People Power, 2014). It also provides the employees with certain facilities on the ground of educational facilities, discounted products and services including insurances. The objectives of the trade union clearly states that it takes care of the upliftment of the workers and prevents any unethical practices on the m. The trade union allows the workers to come under one roof and create a unity that creates a bigger momentum which helps them to take care of their concerns. The trade union was initiated with the advent of the labour movements during the pre-industrial era. The dominant professions in the Britain and Europe were only limited to agriculture, metal works, etc. The workers worked for the land owner or any business man, and they had very little control over their working condition. The highly autocratic behaviour of the employers exerted severe pressure over the employees and their working condition were quite poor along with their pay scale. This as a result pushed the

Threat Management Of Terrorism Essay Example | Topics and Well Written Essays - 750 words

Threat Management Of Terrorism - Essay Example Most of the terror outfits in recent times have an ulterior political motive, and comprises of a very large and complex social network. One of the key measures of counter-terrorism strategies is to disrupt these terror networks by gaining corroborative evidence against its operations and pressing for military and/ or criminal proceedings against the culprits by way of seeking intervention of international bodies such as the North Atlantic Treaty Organization (NATO); International Police for Cooperation against Terrorism (Interpol); and the United Nations counter terrorism activities (Fraser, 2003; Deflem, 2004). This paper on ‘Threat management of terrorism’ discusses the various ways in the issue of global terrorism can be addressed and approached. Risk Calculation It is extremely crucial for decision makers to take calculated risks while undertaking counter-terrorism measures. This is because most of the time, the information collected regarding the terrorist activitie s, may result in poor judgments and hence poor decisions. Although the fact that no amount of planning and preparation on the part of counter-terrorism agencies can foretell or foresee all the terror attacks on a nation, a deterrence strategy based on defensive principles will, nonetheless, contribute significantly in restricting the extent of damage or at the most, prevent the dissipating of scarce national resources (Lebovic, 2007). Risk calculation might not help in completely averting the attack but it does play a key role in quantifying the extent of damage to human life and property and take pre-emptive measures to support and / or contain the aftermath. Today, due to the increasing use of technological aids and computer simulation it has become easier to calculate with accuracy, the degree and extent of damage likely to be caused by a certain act of terror. One of the most critical aspects / aftermath of such attacks is the number of casualties and economic loss. The risk cal culation strategies prove to be highly useful in mitigating the damage through development of counter-terrorism methods, evaluating the risk implications, and implementing crisis management strategies, in the most cost-effective manner possible (Larche, 2008; Dixon, 2007). Furthermore, strategies such as red-teaming and blue-teaming exercises which refer to the process of defining the weaknesses of a system and developing methods to mitigate the resulting vulnerabilities, can be implemented as an effective countermeasure (Carter, 2002). Reducing risk: Reducing the risks associated with terrorist attacks is perhaps one of the most crucial aspects of threat management. Thanks to the ever increasing technological developments, reducing such risks has become easier and cost-effective, over time. One of the key strategies to ensure reducing the terrorism risks is to enhance the level of security. Care must be taken to install effective special protection technology which helps in avertin g and detecting potential risks, particularly at places which are highly vulnerable to terror strikes and prone to such attacks. Some of the most commonly used technological vigilance aids include installing of CCTV cameras in places of high risk, deploying of security guards and metal detectors; using intensive

Why new cars are better then old cars Research Paper

Why new cars are better then old cars - Research Paper Example This is because of the fact that new cars are far better and cheaper than the old cars. Indian car manufacturer, TATA group recently world’s cheapest passenger car NANO, priced only $ 2000. Even though, prices are coming down, the quality and reliability, safety features, performances, fuel efficiency, comfort levels etc of the current cars are far superior to that of the old cars. This paper briefly analyzes why new cars are better than the old cars. â€Å"Anybody with a car older than three years should be tucking aside $50 a month for repairs and maintenance† (Toups). Old cars cause many problems to the drivers on the road. Occasional engine failures, battery failures, clutch problems, break problems, accelerator problems etc are some of them. The old car owner may force to spend a substantial amount of money for as the repairing cost. On the other hand new cars cause little problems to the driver. The performances of new cars are far better than the old cars. New ca rs were given lot of importance not only to the performance, but also for the safety of the passengers. For example, airbags are one of the safety measures introduced in new cars. Airbags help the passengers to save their life when the car accidents occur. Older cars had no such facility to protect the passenger lives. Airbags will be inflated at the time of accidents and it will shield the passengers from big collisions which can cause severe injuries. Apart from the driver and the front seat passenger, current cars have airbags even for the back seat passengers. The number of air bags has been increased from one to more than 10 at present for some of the advanced cars. Moreover, it is easy for the driver to apply brake smoothly and effectively on new cars compared to the older cars because of the advancements in the braking technologies developed by car manufacturers. â€Å"Today’s automobiles are sophisticated electronically controlled machines† (Erjavec,p.3). Elect ronics has given immense contributions to human life and automobile sector is one area in which electronics brought tremendous changes. Most of the older cars were operated manually by the driver. For example, for raising or lowering the window glasses, the driver forced to put lot of manual efforts in old cars. On the other hand, pressing a switch will help the driver to raise or lower the window glasses in new cars. The fuel tank, dickey etc can also be opened with the help of some switches in the new cars. Global positioning system is another electronically controlled modification in new cars. It helps the drivers to identify routes and locate the places. The computers inside the current cars are even capable of taking the control of the vehicle if the driver accidently sleeps while driving. Moreover, the current car equipments can even measure the alcohol levels in the body of the driver and advice the driver whether to proceed with the driving or not. Such facilities were not t here in the older cars. In short, the reliability of the current cars is far more superior to the older cars. Current cars are more fuel efficient than the older cars. The technology has improved a lot so that some of the current cars give even more than 25miles per gallon (Mpg) of petrol. Most of the older cars were delivering fuel efficiency less than 10 Mpg. Petrol or diesel is necessary for driving a car. However, the availability of petrol or diesel is getting decreased day by day because of the increased usages. Americans faced the effects of oil crisis in the seventies. The energy crisis of the seventies started in October 1973 when OPEC (Organization of Arab Petroleum Exporting Countries) and some other Arab countries declared an oil embargo upon United States in

Marketing Plan Research Paper Example | Topics and Well Written Essays - 2000 words - 3

Marketing Plan - Research Paper Example Other areas of specialization in which the company invests in are beverages, which are used worldwide. Besides the operations of the company within the UK market, the company has major markets within the US, Germany, Italy, Japan, Spain as well as in France. GlaxoSmithKline Plc as a trading company has a statement of mission, which is ‘provision and development of immunotherapeutic, as well as vaccines that are necessary for improvement of human health globally’. The company has made strategic milestones in the field over years and is credited for having great and contributions towards the global health as it is today. The company’s profile reveals that the formation of the company as it is today has involved merger efforts with many companies and thus would have a history from the early years of 20th century. The existence of the corporate identity of GlaxoSmithKline plc is not that old s it dates from the time of merger of SmithKline Beecham and Glaxo Wellcome in December 1999 (Addison & Lawson, 2012). GSK has special attention on such fundamental areas as realizing sustainable growth, improving long-term financial performances as well as reducing risks. It realizes these goals through embracing diversification, developing and delivering high-value products as well as adoption of simplified business models. The recent developments have seen the company adopt generic branded manufacturing to add to the previously existing patented strategies in order to command higher influence and relevance in the modern day market. Addison and Lawson through a recent discourse analysis study concerning the strategic development move of generic branding found out that this was necessary and very effective in lowering the associated performance risks as well as in increasing the range of products being traded on. The shift in production models into the incorporation of generic manufacturing has greatly revolutionized the industry through lowering

Employment law Essay Example | Topics and Well Written Essays - 3000 words - 8

Employment law - Essay Example If the employee finds the termination unlawful then redress may be undertaken before the employment tribunal. Dismissal is not encouraged as the livelihood of the employee is at stake but it does not entail the destruction of the employer if fair causes exist to justify termination. Dismissal is deemed just when anchored on the employee’s misconduct, inability to discharge the duties due to lack of qualifications, the position is redundant, continued employment is prohibited by statutory duty and other analogous reasons. The employee is not without any recourse from unlawful dismissals. An employee may institute a suit before the employment tribunal provided that such employee has rendered one year continuous service. However, an employee may bring an action regardless of length of service when based on â€Å"automatically unfair grounds† thus the time element is not a pre-condition. If the dismissal is rooted on medical reasons, it is sufficient that the employee has rendered one month of service. Accordingly, an employee who was treated unfairly may proceed against the employer. This is the dilemma of Ms. Sally Trent who owns ST Solutions, a small business with seven employees including Sally. A suit for constructive dismissal and harassment was lodged by Trish Dodge, her Secretary/Administrator for about twenty months. According to Sally, Trish was competent in her job notwithstanding long absences due to illness which she failed disclosed. There were no complaints regarding her conduct or had problems dealing with Sally and the other employees. Conflict arose between Trish and Brian, a freelance web designer, who regularly found fault with Trish by shouting words â€Å"you are useless†. When Trish complained to Sally, she told Brian during a drinking get-together to avoid contact with Trish. Brian ignored the warning prompting Trish to walk out. In her letter, Trish stated that she cannot work in the same office as Brian. Sally hired a

Philosophy of a learning organization Essay Example | Topics and Well Written Essays - 500 words

Philosophy of a learning organization - Essay Example Commitment of individuals in the organization to Personal mastery (lifelong learning). Continually clarifying and deepening their personal vision, focusing their energies, developing patience, and seeing reality objectively. 1. According to the Shaw & Perkins, 1991, the role of leaders in organizations is to set the necessary conditions for the organization to develop an effective learning capability. That is, managers need to take strategic action and make specific interventions to ensure that learning can occur 2. According to Nicolas Rolland, Unrelated knowledge networks management: new challenges for the CKO takes up the challenge of analyzing how firms manage their knowledge networks to leverage the management positively and the creation of organizational knowledge; and to find out what are the new challenges for the Chief Knowledge Officer (CKO) in this new context. Based on a qualitative research method, the empirical study stresses that the CKO's new roles are based on the management of knowledge networks and especially on increasing unrelated knowledge networks. This implies that there are problems in constellation of knowledge networks management.