Marketing Internationally Essay Example | Topics and Well Written Essays - 2000 words

Marketing Internationally - Essay Example r a business can only be successful globally if the management takes into account other factors that are related to the change in the geographical location of the product. Factors such as culture, economy and politics can have a huge impact on the launch of product in a foreign market (Balmer, 2001). Hence the paper reinforces the concept that marketing research is not only limited to research related to the product but it is also related to research relating to all the factors that are going to have an effect on the product launch feasibility in the new geographical area (Kotler & Keller, 2011). Since the paper deals with formation of the basis of the new business idea, we will discuss the marketing research for the idea in detail i.e. discussion regarding launch of an existing product in a completely new geographical area. Hence the components of marketing research have been discussed below in detail. The chosen product is Fiber One bar from the American company Fiber One working under the General Mills. The selected location for the launch is Pakistan. Fiber One bar has been introduced in the industry as a product for health conscious people as it offers taste of chocolate and less calories at the same time. It is a very famous product in USA in the female population. The reason for selection of Pakistan for the product launch is the current changing trends in the country, within a few geographical areas of the country, a certain demographic segment is showing interest in purchasing healthy products due to which local stores are offering exported products that have been brought through unprofessional procedures (General Mills (USA), 2011). Based on all these evidences, a strong need for this product has been identified and the observable factors give very high probability of the product’s success in the market. However, there is a very high chance of failure of the product if proper analysis of the country isn’t carried out. We have identified the